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Social Media
Social media has become the global phenomenon of our generation, of the century, of our age, 3.5 billion people worldwide use social media, the world’s population is 7.8 billion. With those numbers it’s hard to argue that social media is a niche or fringe resource for PR and marketing.
On average users spend 3 hours per day on social networks and messaging; and 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. So if potential customers are hanging out on social media, believing that how a brand behaves and engages on their social media truly represents that brand, then it’s no wonder that 88% of companies are marketing on social media.
The numbers are staggering… buckle up. 500 million daily active Instagram stories are uploaded worldwide, 1.85 billion people use Facebook every day, Twitter has 187 million daily active users worldwide. There are 61 million “senior-level influencers” on LinkedIn. WordPress users make 70 million new posts and 77 million new comments each month.
So how do you harness the seemingly never-ending power of social media? You get specific.
your social strategy
Making the Plan
So it’s clear social media can play a central role in your PR and marketing plan, but putting those ideas into action – that’s where we come in, roll up our sleeves and get to work.
We start with the strategy. If you’ve got one we will work with you to fully understand your vision and help you see it come to life. Haven’t got one yet, then we can build one for you. Getting to know your business and its plans for growth is going to be key here. Once the overall purpose is decided then we create a practical plan with a tasty combination of your target audience; the platforms where your audience spend time; developing a brand tone of voice; and engaging and creative content with specific messaging and calls to action. Then the alchemy really begins… well not alchemy, just well thought-out and executed plans that celebrates all the things that make you unique.
Our Approach
CREATE
Content reigns supreme when it comes to social media. Creative content that piques your audience’s interest, gets them talking, engaging, buying is what it’s all about. Regular posting, consistent messaging using brand appropriate words and phrases is key. We’re here to show you the way
DELIVER
So we’re all set to go, but scheduling posts, picking the best times to publish, co-ordinating several channels and messages at once is no mean feat. Using scheduling platforms let us manage all that for you – our Waymakers thrive on getting it right, first time.
MONITOR & TWEAK
Using data analytics and metrics that are relevant, accessible and logical, we report back to you regularly. Knowing what’s going and with our strategy as our plumb line, we can tweak a campaign based on the engagement can steer a campaign to achieve the best reach, giving you the edge.
Speaking social for success
Be Prepared
We ask you lots of questions about what you’re hoping to achieve, who your target audience is and what message you’d like to send. We can build a plan that incorporates these aims and allows you to use social media to its full potential. We support you to build and develop a unique social media strategy, tailored to each platform. With regular check-ins and analysis, we can hone your strategy so we’re posting at the perfect time, on the most relevant platform with content that reflects your value.